Matthias Meyfarth - eye square
Eye square international full service market brand shopper and usability research company with focus on implicit research methods
Market Research, Eye-Tracking, eye tracking, Usability, user experience, brand measurement, shopper research, brand research,implicit, implizite verfahren, webcam eye-tracking,
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Matthias Meyfarth

Analyst & Technical Consultant

Matthias Meyfarth is a qualified Electronic Business Designer with preliminary studies in Media Technology and has held several positions within eye square since 2008. He mainly acts as support for the Project Services unit and carries out analyses for different types of studies.


His team is responsible for obtaining, processing and analysing the data as well as supporting the project teams with statistical and graphical evaluations.



Axel Springer


Deutsche Bank

LG Electronics


Expert in design, production and editing different multimedia content (stimuli, mockups, prototypes, videos and web-content)


Has technically prepared, conducted and analysed a great number of implicit user experience and shopper experience studies in both Germany and abroad.


Experienced in in-game advertisement



Matthias Meyfarth

Telephone +49 30 698144-13

Fax +49 30 698144-10